Our Story

How Heartwarmers is Stitching Together Change

In the frosty heart of Manitoba, where winters are more than just a season, Heartwarmers was born from a passion for blending artistry with activism. We started as a small initiative, weaving together the traditions of indigenous designs with the modern flair of handknitting. It wasn't just about creating toques and encapsulating warmth, history, and love into every stitch.

Our founder witnessed firsthand the harsh realities of homelessness in Canada and decided to intertwine the beauty of handcrafted toques with a cause beyond warming heads. Heartwarmers made it their mission to warm hearts as well.


"Keeping hearts and heads warm, one toque at a time."

At Heartwarmers, we believe in more than just selling a product. Every toque purchased is a testament to the rich cultural tapestry of indigenous designs and a beacon of hope for those battling the cold on the streets of Canada. A significant portion of every purchase is channelled directly to community organizations fighting homelessness. We're not just a brand; we're a movement. We're advocates for change, working diligently to ensure that the warmth of our toques reaches our customers and those in dire need.

Our Process


  • Sourcing: We prioritize authenticity. The fur utilized in our toques is sourced directly from indigenous trappers, ensuring ethical and genuine materials that pay homage to age-old traditions.

  • Designing: Our designs are an ode to indigenous artistry. Each pattern tells a story, echoing tales of the past while resonating with contemporary aesthetics.

  • Knitting: Every toque is hand-knitted with care, precision, and love. Our knitters are dedicated to ensuring that every piece stands out, not just in design but in quality.

  • Giving Back: Our job isn't done once a toque finds its home. A percentage of the purchase is directed toward our partner organizations battling homelessness. This way, every customer becomes a part of our mission and our journey towards a warmer Canada.